Taxis' ad deal is one edge they have on Uber

For the city's yellow cabs, there is still some value in being iconic—or at least in driving past millions of eyeballs every day.

Despite all the troubles the industry has endured since Uber came to town, a trade group for some of the biggest fleet owners has struck a taxi-top advertising deal that could bring in tens of millions of dollars.

The agreement, with Atlanta-based Strong Digital Media, is for 3,500 taxi tops. Negotiating with the Metropolitan Taxicab Board of Trade, which represents 5,500 of the city's 13,587 yellow cabs (about 9,000 of which have roof ads), Strong outbid the taxi tops' previous advertising operator, Curb Mobility.

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John Schweikert