What Am I Worth to Advertisers? My Obsessive Quest to Put a Price on My Attention

319. That’s the number of discrete advertisements, both online and off, served to me over the course of one Tuesday in July. I know because I counted each and every one.

Why catalog the informational noise that, in many cases, our brains have quite literally trained themselves to ignore? Hidden in plain sight, ad money is the invisible force that subsidizes many of the services we depend on—especially online, where keeping up with friends, reading the news, or streaming music is ostensibly “free.” I wanted to to find out exactly what my eyeballs are worth.

See full article at Gizmodo

John Schweikert